Secret So'cidery

As part of my university degree, I took part in a brief set by Brand Opus, the brief challenges participants to revolutionise the traditional image of cider, making it a modern, appealing beverage. The goal is to bridge the gap between mainstream and artisanal ciders, akin to the evolution seen in the beer industry. Participants are tasked with creating a UK-based cider with global reach, emphasizing versatility and surprising elements. Deliverables include brand naming, identity, packaging, and promotion strategies. Submissions must be insight-led, aligned with a long-term vision, scalable, and suitable for adult consumption, with considerations for environmental and social impacts. 

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